Editor’s Choice Award: Baltimore’s Flowers & Fancies Continues to Help Individuals and Couples Mark Special Occasions

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编辑选择奖:巴尔的摩的鲜花与幻想继续帮助个人和夫妇马克特殊场合

海莉·马修斯
海莉·马修斯 Posted:

The Short Version:For nearly 50 years, Baltimore’sFlowers & Fancieshas been helping couples celebrate special moments. From engagements to weddings to anniversaries and everything in between, the company works within budgets and time constraints to give clients what they desire. That adaptability has served Flowers & Fancies well as the COVID-19 pandemic has changed people’s desire for flowers. Now more than ever, floral arrangements are a whimsical way to brighten someone’s day. For continuing to help individuals, couples, and families with unique and personal floral arrangements, Flowers & Fancies has earned our Editor’s Choice Award.

The flower industry has been hit hard during the coronavirus pandemic, but that hasn’t stopped the巴尔的摩花卉工作室鲜花与幻想从设法继续生活的庆祝活动的一部分。

As have many other business sectors, Flowers & Fancies has incorporated safety steps in response to the COVID-19 outbreak that allow the shop to deliver flowers to its customers. That includes curbside pickup of flower orders, noncontact doorstep delivery with enhanced safety measures, and online shopping and do-it-yourself flower arrangement design classes.

近50岁的业务已经成为美丽和快乐的客户,谁从企业实体家庭和夫妻范围的生活提供商 - 尤其是后者。在此期间,公司总裁埃迪Wingrat说,他已经听到了许多令人难忘的故事订婚,因为鲜花与幻想往往提供鲜花为拿整个城市的地方惊讶订婚。

The Flowers & Fancies logo

Flowers & Fancies offers floral arrangements for many individuals, couples, and events in the Baltimore area.

“Sometimes, one partner takes the other on a walk through the city or to a hotel before they’re ready to present the ring. Other times, we’ve seen clients looking to surprise their partner at a job. Many of the engagements have been fascinating,” Eddie said.

Even during a time of widespread social distancing, the flower shop continues to see friends and families turning to flowers to liven up special occasions, including birthdays, promotions, and graduations. Also, if someone is feeling a little down during quarantine for the COVID-19 pandemic, a bouquet can be an affordable way to perk them up, especially with the attached card message.

“花是特别对许多体育ople, especially now. And they’re not as expensive as a trip or a new washer or dryer,” Eddie said. “They are affordable and simple to see.”

Some partners may choose to send their special someone a beautiful orchid to care for, or aSweet Dreams bouquet特色玫瑰,白毛茛,银brunia,绣球花,银叶菊,和兰花。

鲜花与幻想做的帮助人们创建通过几年其店铺的墙壁上挂满了感谢它美丽的安排和植物的笔记难忘的时刻,这么好的工作。而公司往往得到的感谢卡,从发件人和收件人双方。

“我们已经从收件人的答复感到惊讶。他们撕jerkers,有时。我们保存所有我们曾经有过的音符。它已经如此严重,有太多适合在墙上或书来看,”埃迪说。

插花的50年历史

While the shutdown of nonessential businesses due to the pandemic is a unique challenge for Flowers & Fancies, the company has always changed with the times.

In 1971, Eddie and his team started by delivering flowers to parties. These floral arrangements were popular enough that people started asking the company to send flowers to hospitals and manage arrangements for other types of occasions.

Photo of early Flowers & Fancies stand

Flowers & Fancies has been serving customers since it began as a flower stand nearly 50 years ago.

随着业务的一部分的增长,花卉和幻想开始销售植物之前大多数鲜花店提供这种类型的服务。80年代以来,该公司已完成,甚至在办公室和家庭设备的安装和维护。

Now, Flowers & Fancies sources flowers from both local farms and growers around the world. The company also has the largest walk-in flower cooler in Maryland. Couples can browse through the cooler seven days a week.

原因之一,公司有过这样的长寿是其长期员工,其中一些人已经在公司工作了25年。

“We have great customer service that helps us change with the trends and keep abreast. We have tremendous designers and people who understand people, as well,” Eddie said.

那些想谁获得一些埃迪的专业知识,而在家里就可以learn to design their own floral arrangementsthrough the site’s video tutorials. For instance, anyone can easily use flowers from a garden to make a flower garland or a DIY flower crown. Watching the Flowers & Fancies videos can also give viewers a sense of the company and its commitment to its customers.

创建新娘的婚姻放大软件包

Flowers & Fancies specializes in creating floral arrangements for weddings. And while that aspect of its business has slowed down during the pandemic, as stay-at-home orders stretch into the summer months, couples are opting to get married anyway.

Right now, it wouldn’t be feasible for many couples to ask their families and friends to travel across the country, but they still want to celebrate their special days.

Zoom weddingscan accommodate up to 1,000 guests, who can stream the ceremony live from their phones or computers. Couples are even getting creative with Zoom features by including Breakout Rooms that allow people to chat face to face as they would at a wedding. Furthermore, couples are asking their friends and family to do readings, perform music, and give speeches at their wedding ceremonies just as they always have.

Those who get married virtually still want to have some of the trappings of a traditional wedding, including snazzy outfits, music, and, of course, flowers. Many couples believe that flowers make the celebration feel more memorable.

That’s why Flowers & Fancies has swiftly moved to accommodate Zoom weddings.

“我们有成套包小的婚礼。”said Eddie. “Those collections include flowers along with corsages and boutineers.”

They translate well to the smaller Zoom weddings that Flowers & Fancies has recently served.

“A few weeks ago, one couple had invited family from all over the country but ended up having a Zoom wedding from their home. We delivered flowers that the couple wanted for a small ceremony. This past Saturday, we had a bride and groom switch to just the two of them — at a Rabbi’s study,” said Eddie.

Flowers & Fancies: Preparing for a Post-Pandemic Future

Though Flowers & Fancies has adapted to the current reality, the florist is also making every preparation for its 50th anniversary — and beyond.

During the pandemic, Eddie said that customers can call the studio and explain their styles and budgetary constraints. Then, the company will create the floral packages that meet their needs.

“We are here to assist and tailor styles or budgets. Whenever you call, our answers will be the same, ‘When?’ ‘What color?’ What budget?’” Eddie said.

The company is happy to work with couples if a wedding or celebration is postponed and they want to reschedule it.

“We’ve had many that have had to move due to COVID-19, and we will work with them whenever plans are made,” Eddie said.

At the same time, clients can be sure that their arrangements will be delivered safely. Flowers & Fancies follows all Maryland directives for social distancing so clients can feel comfortable about their purchases.

“We know what we’re doing, and we’re going to follow all regulations when local governments allow. We want to create a level of comfort with both potential and current clients,” said Eddie.

Flowers & Fancies has been so adaptable and client-focused over the last 50 years because it values the role that beautiful flowers play in people’s lives. And the opportunity to be part of once-in-a-lifetime events makes a difference to Eddie.

“We get to be part of a life-cycle occasion. You only get one chance to produce what’s in the mind’s eye of the customer. And we fulfill their dreams,” Eddie said.